::Maintenance
Fine-tuning and Maintenance
After the submission work is completed, the iterative process of
fine-tuning and search engine placement maintenance begins. Fine-tuning
takes 4 to 6 months until a satisfactory search engine placement is
achieved, during which time you receive regular search engine placement
reports that let you track our work as we make your search engine
placement increase.
After your site reaches the desired search engine placement on most of
the engines, the on-going, long-term maintenance process begins.
Long term maintenance
The world of search engines is by nature unstable. Not only are the
search engines constantly updating their selection techniques and
ranking criteria, but other sites are constantly struggling to
outperform you and move ahead you in the ranking. It requires constant
vigilance on your part to maintain a privileged ranking.
The process is similar to fine-tuning, and it involves on-going
monitoring of your ranking on the various engines, testing the currency
of the keywords, keeping an eye on changes in engine ranking policies,
and monitoring the statistical trends in your larger business area.
INITIAL OPTIMIZATION
During initial search engine placement, we apply our interdisciplinary
expertise in e-commerce, psychology, linguistics, and mathematics to
achieve a high search engine placement of your site on the top search
engines. This is an intensive process.
ON-GOING MAINTENANCE
Routine on-going search engine placement maintenance is a
month-to-month effort to improve the standing of your site where
needed, maintain its search engine placement in the face of growing
competition, and extend its reach to new search engines.
We take no shortcuts and give each of the following search engine
placement stages its due:
1. Data collection and general statistics.
We analyze your site and compare it with data about your main
competitors, especially those whose sites are performing better than
yours. We also collect visitor statistics to learn where your visitors
are coming from. We will compare this information with data collected
after we begin promoting your site's search engine placement.
2. Keyword/phrase analysis and selection
We ensure that you are targeting the search phrases that your customers
use to find you. Choosing the right search terms is crucial for
effective search engine placement. this appears to be a simple,
intuitive task, but it is in fact the result of complex research and
statistical analysis. To find the most effective keywords for your
site's search engine placement we cross-reference terms that appear on
the site with our database of the most popular search terms used in
real queries on the major search engines.
3. Meta tag surgery
The Title, Keywords, and Description tags of your site mean a lot to
search engines. we optimize these components for your site based on our
knowledge of current search engine placement trends. We recommend new
Title, Keyword, and Description tags, and suggest other measures to
make your pages more search-engine friendly.
4. Optimizing your pages
To optimize and increase the number of effective visitors to your site,
we
optimize most of your pages for your keywords/phrases. Pages are
specifically
optimized according to the different themes that are featured on your
site.
5. Submission to search engines and directories
We submit your site manually to search engines and directories. We
emphasize manually because most search engines have developed
mechanisms against automatic submissions and because for a directory
submission to be successful it must be designed very carefully. It is
even more difficult to achieve a top search engine placement in a
directory because they are compiled by human operators who evaluate
every submission. The Yahoo! directory is very selective and has strict
rules. Of all the listings, it is the most difficult. Therefore, to
achieve top search engine placement in Yahoo! your site must submitted
with utmost attention to detail.
6. Fine-tuning and Maintenance
After the submission work is completed, the iterative process of
fine-tuning and search engine placement maintenance begins. Fine-tuning
takes 4 to 6 months until a satisfactory search engine placement is
achieved, during which time you receive regular search engine placement
reports that let you track our work as we make your search engine
placement increase.
After your site reaches the desired search engine placement on most of
the engines, the on-going, long-term maintenance process begins.
