Virtually all styles of database driven web pages impose a
content and coding of your web pages. Often the structure a database system
imposes will limit your ability to do proper search engine optimization.
Shopping carts are one of the most common types of database driven websites.
In addition, shopping carts typically have a high need for search engine traffic.
A shopping cart that is optimized properly can be a very good traffic driver.
However, lack of SEO experience and the limited web page structure imposed by
the cart software has left most e-commerce sites ranking poorly in the search engines.
A successful Web presence has evolved into sound business practices
and solid strategies that focus on the experience of the person visiting your website.
A definite art and science has emerged, yet many businesses are still unaware of it.
Our shopping cart is build to be %100 search engine friendly, easy to manage and provides
an enriched shopping experience for your customers.
We delivers more than just a powerful shopping cart solution.
We offer a complete online store builder with built-in shopping cart that empowers
any business to sell online.
Is your shopping cart searchable by Spiders ?
Is the cart spiderable? A cart with links that can not be followed
by search engine spiders creates a major disadvantage. ( No Ranking )
One fool proof way to determine this is to find a site that uses the cart in question, or your existing site if your cart has been up for a while, and use an intrasite Google search (format: "site:www.thesite.com thephrase") on a term that is on most pages, e.g. the site title or copy write statement. Look at the total number of pages returned, if most or all are returned odds are the cart is spiderable, if few pages are returned, and the site has been up for a while, it may be poor technology. Many search engines will have some pages that are spiderable and others that are not. What is most important is that search engines can spider all the product pages.
The ability of a shopping cart to be spidered is critical because it naturally gives you many pages to optimize. If a cart is not spiderable, there are ways to work around this that will be discussed later but avoid these types of carts if possible.
2. Can we put keywords into product page links? Some shopping carts embed links by putting the title of the product either in text or as the alt attribute of an image - This is perfect. Many other shopping carts use a single anchor text phrase such as, "Click For More Info". These types of links will diminish your SEO capacity.
3. Can we add custom links to the cart's pages? Hand coded custom links enable us to boost the rankings of internal pages and can even help us get pages that are normally unspiderable indexed. Ideally we want to be able to create a "Featured Products" sidebar box that will display on each page.
Checking Page Factors
It is important to evaluate how well we can implement SEO page factors within the cart's generated pages. Most carts will allow you to add page text. However, many do not allow you to customize page titles, meta tags, and so on. Use the seo page factors tutorial as a checklist to evaluate a cart's page factors capacity.
For top rankings it is critical that we can include page specific keywords in the page titles. Also, it is beneficial to be able to edit the meta tags. Unfortunately, too many shopping carts force you to use the same title on every page, or insert dynamically generated titles that limit your ability to insert keywords. Many shopping carts offer no control over meta tags - avoid these types of shopping carts.